Euphaurix, a word that combines 'Euphoria' and 'Phoenix'. When we were brainstorming ideas for our logo, the first thing that came to our mind was a phoenix spin-off. But we wanted to avoid that cliché, this led us to creating wings that not only represent the phoenix, but also its 4 founders.

Meanwhile, the star in the middle, surrounded by Euphaurix's 4 wings and founders, represents a spark of joy.

When you are in a euphoric state, you may feel safe, supported, and care free. You may experience a strong sense of well-being and a feeling that you are deeply connected to others and the rest of the world.

A unique bird that lived for five or six centuries in the Arabian desert, after this time burning itself on a funeral pyre and rising from the ashes with renewed youth to live through another cycle.

At Euphaurix we love to experiment and break boundaries. We're passionate about our work, and we wanted our logo, palette and typeface reflect that. Crimson reflects our passion & attention to detail, papaya represents the positivity & enthusiasm of our team while blue and black speaks discipline & trustworthiness.

We chose Fungis as our primary typeface because it reflects our workspace. From a distance, we may appear to be a normal team, but once you get to know us, you will discover that we are a crazy and enthusiastic team.

We knew we wanted to focus on the community when we set out to build Euphaurix. We were a group of gamers who were passionate about pushing the boundaries of games (such as Minecraft) and introducing new mechanics. We loved seeing how players reacted to what we could do in-game.

I wanted our vision to reflect not only what we could do in game, but also what we could do on social media or wherever our path took us. It could be a new game or a new media platform. Our goal as a brand is to share our message, which is “Reigniting the Passion to Play”