A Minecraft experience inspired by Netflix's popular series 'Squid Game'
ArgonTweets contacted the Euphaurix team in October 2020 to assist with the development of the 
SquidGameEvent.
I collaborated closely with the marketing and design team to help create a consistent and distinctive design style for the event. The event featured many creators across the Minecraft Community.
I was tasked with creating kinetic videos for the project, and it was crucial that they be fast-paced and visually appealing. I was inspired by Apple's kinetic commercials and Essential Mod's promotional videos.
I realised that colour would play an important role, and by using the event's bold palette, I would be able to switch scenes appropriately to keep the viewer engaged.
Christmas 2021 Team Seas 
Apple - Don't Blink Carbon Neutral by 2030
Following the release of the first video. I realized that by incorporating 3D elements, in-game shots, and sound design, I could significantly improve the animations.
We combined yellow and green into the current colour palette to provide a sense of value and make the prize total more significant.
I was tasked with a 3D render while working on motion graphics. It was to be posted after Minecraft Live's Mob Vote. One of the most important votes in the Minecraft Community, so we knew we had to take advantage of the opportunity.
The image depicts a player as a 'Pink Soldier' relaxing while holding their vote and eagerly awaiting the reveal.
After weeks of research and improvement, it was time to create the final teaser. I knew I had to make this special, so I decided to pay tribute to the first teaser I created while incorporating all of the new assets I had created over the weeks.
Media Statistics
In just 28 days after its September 17 release, Netflix's 'Squid Game' gained 111 million fans and 1.65 billion viewing hours.
Minecraft versions by creators such as MrBeast drew a large audience, and notable creators such as Dream, Sapnap, and Tommyinnit were featured in his video.
Initial Teaser
75k+
3.1k+
1.2k+
1k+
Rising Prizepool
9k+
450+
40+
150+
Pink Soldier Mob Vote
N/A
300+
10+
75+
3000 Followers
3.5k+
250+
10+
30+
Prize Pool Locked-In
1.9k+
125+
10+
25+
Final Teaser
4.7k+
225+
20+
20+
Due to recent Twitter changes, video views are no longer available. These metrics are accessible via Twitter Embeds as they haven't been updated yet. (View Screenshots)
The related video has inspired 72 million viewers to play the show's games.
Due to the pandemic, the target audience of online gaming grew exponentially, and with the popularity of Squid Game, the vast majority of this audience was looking for Squid Game' related events. This social media trend and word-of-mouth publicity favoured and paved the way for the release of our event.
